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The 81-Million-Strong Gorilla

As they have developed and matured, the Boomers, those 81 million people born between 1946 and 1964, have influenced and shaped almost every aspect of American life - its culture, economics, education, housing, recreation, and politics. Those now aged 35 to 54 are going to gain $280 billion in disposable income during the next four to six years (American Demographics). Even in their youth, the amount of money they controlled enabled Boomers to open new markets (designer jeans), inflate existing markets (bottled water), and destroy others (non-disposable diapers), on a whim.

When you choose myprimetime.com as your advertising partner, you unleash the economic driving power of the 81-million-strong gorilla. Through a variety of standard and customized advertising solutions, myprimetime.com provides a direct path to the Web's most affluent and influential consumers.

  • 115.6M Total Online Population (18+)
  • 57.9M Boomers online
  • 46.4M Boomers shopped online in last 6 months
  • 21.7M Boomers who have been online three years or more
  • 19.1M Boomers have made an online purchase in last 30 days
Source: @Plan, October, 1999


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